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Estados Unidos

Coors Light Premium Garrafa


Coors Light Premium Garrafa

Loja: Winer Shop Prazo de entrega estimado: 5 - 8 dias
Custos de envio: 6,99€
Apenas 6 unidades

Ficha técnica

Volume: 33cl
Teor Alcoólico : 4%
País: Estados Unidos
proveniente de Estados Unidos 4º de ABV. Os utilizadores da Drinks&Co concedem à Coors Light Premium Garrafa 4 pontos em 5.

Descrição de Coors Light Premium Garrafa

Coors Light Premium Garrafa


Categoria: Cerveja

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Most experts say that great beer depends largely on the purity of the water it is brewed with. And it was because of this maxim that COORS beer became one of the most popular and sold in the United States, being a constant presence at barbecues, parties, sports arenas, events and especially in the refrigerators of players in American homes for over a century.The storyIt all started when Adolph Herman Joseph Coors, a young German immigrant of just 26 years old, who after acquiring the formula of a Pilsner beer from a Czech immigrant named William Silhan, founded together with Jacob Schueler a brewery The Golden Brewery on the 14th of November 1873 in the city of Golden, Colorado, near the beautiful Rocky Mountains. The location was influenced by the exceptional water quality of the mountainous region, being one of the great successes of any good beer. The following year, in April, the small brewery launched on the market the traditional COORS ORIGINAL, a beer with an alcoholic strength of 5%, which quickly became known in the market as "Banquet Beer". It didn't take long for the new beer to become popular in the region, especially among miners, who after an intense day of work liked to relax by tasting a COORS. In just one year, the company was already starting to make a profit, largely due to the excellent work carried out by Adolph.In 1880 Adolph became the sole owner of the brewery. At that time, the company produced around 3,500 barrels of beer. Ten years later production had increased to 17,600 barrels. In 1916 the ban on the sale of alcoholic beverages began in the state of Colorado and for a long 18 years, Adolph and his three children had to use their creativity to keep the company going. They sold food, kitchen utensils, malted milk, and, of course, non-alcoholic beer. With the end of the Prohibition period in 1933, the brewery, now controlled by Adolph Jr., returned to producing its main product, closing the year with 136,000 barrels. Before the ban period, COORS beer was distributed in a few markets such as Denver, San Francisco, Wyoming and New Mexico. With the end of this period, the company decided to enter eleven new markets, starting the process of national expansion of the brand. It was at this time that the beer gained the slogan that would accompany it for almost 50 years: "Brewed with Pure Rocky Mountain Spring Water" (in Portuguese "Produced with pure water from the Rocky Mountains").
In 1936, the beer officially added to its name the phrase BANQUET BEER, derived from the period when miners held parties, at the end of hard days of work, called Banquet (in Portuguese, banquet), washed down with a lot of COORS beer. With the beginning of World War II, the brewery returned its production to supply the American army. With the end of the battle in 1945, it returned to brewing for the civilian population, reaching 300,000 barrels a year. Over the next decade, production continued to grow, breaking the 1 million barrel barrier in 1955.Shortly thereafter, in 1959, led by Bill Coors, the company introduced the first aluminum cans to the market, which contained opening instructions, revolutionizing the way beer was packaged. It was also this year that the brewery launched an unprecedented recycling program, where it paid a penny to anyone who returned the aluminum cans. The success of the yellow colored aluminum cans, affectionately nicknamed by consumers as "Yellow Belly", has further increased the sale of COORS beer in the American market. In the 1960s and 1970s the brand continued to grow and expand, thus conquering new and important markets. Despite this, its distribution remained very limited, only 16 states, causing thousands of people to travel to the states of the American West to buy beer. It was in the 1970s that the company began to expand its product line with innovative launches. This resulted in 1978 in the introduction of COORS LIGHT, a lighter beer with less alcohol content. After the brewery started selling the Light version in the famous gray cans, sales soared and the brewery started to gain more and more market share.
In 1985, it opened a new factory in the Virginia Valley region, buying another unit, in 1990, in the city of Memphis, Tennessee. In this decade, under the command of the fourth generation of the family, the brewery became the third largest in the United States, in addition to starting its international expansion, making its products available in Japan, Canada, Ireland, England and other countries. It was in this decade that the beer reached full national distribution, being present in 50 American states. This happened in 1991, when the state of Indiana began to distribute COORS beer. In early 2005, COORS merged with Molson, Canada's largest brewer, creating a new giant in North America's brewing industry, Molson Coors Brewing Company. And shortly thereafter, a joint venture, only for the American market, with the traditional brewery MILLER, formed MillerCoors.Ever since Bill Coors introduced the aluminum can in the late 1950s, beverage innovations and packaging improvements have been the big difference for the COORS brand, whose goal is always to deliver the coldest, freshest beer to your customers. consumers. Among other recent innovations presented by the brand are: can and bottle with activated refrigeration technology (the mountains on the label turn blue when the beer is ready for consumption); can with a wide mouth vent (the first vent with a wide opening that delivers a homogeneous consumption experience); eSuper Cold Draft, an innovative system that delivers cold beer; and the plastic bottle cooler, the first ready-to-freeze cooler.
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